You have a number of options when it comes to generating leads for your solar company. But, it can be difficult to find qualified leads through many of these options. The time and resources you use to generate leads is valuable so it is important to spend them on the best possible lead generation tools. By far, the best lead generation tool for a solar company is a customer referral program.
One of the reasons why customer referrals create qualified leads is that people trust the recommendations of their family and friends. According to research done by Nielsen, 84% of people consider the recommendations of family and friends as the most trustworthy. When you have happy customers you have a powerful marketing tool. Setting up a customer referral program that gets your current customers to refer new customers can provide you with more qualified leads than any of your other marketing efforts.
Referrals from satisfied customers can have a major impact on the ultimate purchasing decision of potential customers. In fact, 74% of consumers reported that the recommendation of someone they trust had the biggest impact on a recent purchasing decision. This means that anyone who has purchased solar panels from your company can help you acquire new customers. With a big purchase like solar panels the value of each new customer is high. Keep the value of a new customer in mind as you develop your program so you come up with incentives that will truly inspire new referrals.
The importance of customer referrals is magnified even more as the cost of a product or service goes up. The more consideration a purchase requires the more recommendations from friends and family matter. For example, a lead referred by a customer for a large purchase is five to 200 times more likely to turn into an actual customer compared to a lead that is a result of paid advertising. This research shows the importance of creating a successful customer referral program for large purchase items like solar panels.
A customer referral program is the best way to generate leads for a solar company. But, implementing this type of program does not mean that you need to throw out all of your other marketing efforts. You can integrate a customer referral program into your current marketing plan and even get your current sales and marketing teams involved in promoting the new program. One way to seamlessly integrate a customer referral program with your current marketing efforts is by creating a custom branded mobile application. You can create an app that allows customers to easily submit referrals directly to your company. Your sales and marketing team can integrate the app into their efforts by promoting it as a part of the packages they offer to your current customers. It can be presented to customers as a bonus or perk of choosing your solar company. A simple way to get started on your own custom branded app is by visiting GetTheReferral.com. You can learn about creating a customer referral program through the blog and schedule a demo when you are ready to get the process started.
The research about lead generation is clear-customer referrals provide the most qualified leads. If you want to take your solar company to the next level of success you must put resources into developing a successful customer referral program. The good news is that you do not have to try and figure out how to create and run a customer referral program on your own. More information and help on this topic is only one click away.